How TikTok influences Gen Z on their shopping habits
Surely you know about TikTok at this point, it gained popularity in 2020 when COVID hit. It has over one million users, and it also has an efficient e-commerce element. Gen Z has been the most influenced generation since TikTok became the major hit but it also is changing the way they are shopping.
The engagement TikTok gets is higher than what both YouTube and Instagram get, currently, it's at 17.6% and it keeps increasing. TikTok Shop allows users to easily shop from the app, there is no longer a need to go to the website of the brand to shop. There is an actual section to shop at, and there are ways for influencers to link the items to their profile and signs to appear on the for you page that will take you directly to checkout, easy and fast.
What amazes me is how you can find anything being sold on "TikTok Shop". From apparel to accessories to makeup to food and more. At this rate TikTok may become the next Amazon, what do you think? Will TikTok keep growing and adding to the fashion industry!?
Get ready for next week's post!
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